Challenge
MuscleBlaze, known for its bold, high energy campaigns, sought a production partner to match their “Ziddi” ethos. The challenge was twofold:
- Turning fierce, high impact ideas to visually striking films.
- Managing a large scale production with 40+ crew members, multiple locations, all in a one-day timeline.
- Deliver the produced films within 2 days turnaround time.
Insight
Bringing the MuscleBlaze attitude to life required more than just direction, it needed deep creative synergy, intense storytelling, and flawless execution. Unconventional concepts like “Dealing in Great Deals” and “Funeral of the Old You” demanded a production house that could push cinematic boundaries.
Solution
Result
Lifeworks Studios stepped in as more than just a production partner – we became an extension of the brand’s creative vision. Our approach:
- Pre-Production: From scouting two of Delhi’s most premium locations to assembling an expert set designer, we ensured seamless planning.
- High-Intensity Execution: With two producers on ground, coordinating a 40+ crew across roles, we ran a tightly synchronized shoot across multiple setups in just one day.
- Post-Production: The storytelling went beyond shooting. Films were brought to life with editing, colour grading, and VFX for the cemetery.
MuscleBlaze wanted high-energy, bold storytelling, and we delivered. The campaign hit the mark – powerful visuals, sharp execution, and a seamless blend of creativity and production. This wasn’t just an ad shoot. It was Lifeworks Studios’ expertise, MuscleBlaze’s energy, and cinematic chaos – all coming together for a game-changing campaign.
Team Credits –
Production house – Lifeworks Studios
Client – Muscleblaze
Executive Producer – Ishan Saxena
Account Head – Akshita Chhabra
Director – Chaitanya Menon
Talents
Funeral Script – Riddhi, Yukta Sharma, Nidhi Agarwal, Anamika Singh, Mihar Thakur, Soru Shrivastav, Rishiraj Shekhawat, Vaibhav, Kabir Bharara
Drug Dealing Script – Vikas Yadav, Ishaan Thakur, Shikhar Sangwan, Ankit Punia, Ridhi, Manvi, Anmol Prashar
First AD – Shubham
Second AD – Aashish
DOP – Muheeb
MUA & Hair – Amita Juneja
MUA Team – Disha, Archie, Preeti
Styling – Rishu Gupta
Assistant & Dressman – Nisha, Riyaz & Rohtash
Production Designer – Megha Paliwal
Assistant – Satyadev Nigam
On Ground Production – Nihal Raheja
Lighting & Equipment – Ekta Vision
Runners – Saurabh & Roshan
Taxis – Jassi
Extras – Suavez
Post Team – Lifeworks Studios
Offline – Atul Srivastava
Colorist/Online – Abhinav Agnihotri
VFX – Imtiyaz Ahmad
Sound – Manikandan
