Challenge
Motul India, a brand trusted for high-performance automotive care, aimed to create a series of engaging DIY product films. The requirement was clear yet demanding:
- Shoot 8 distinct products with unique use-cases.
- Craft individual digital films tailored for both YouTube and Instagram.
- Maintain a clean, consistent visual language while highlighting the usage, functionality, and transformations of each product.
Insight
Today’s consumer wants more than just product listings. They want quick, clear demonstrations that inform and engage. For Motul, this meant striking a balance between tutorial-style storytelling and premium brand positioning. Each digital films needed to feel approachable yet elevated, functional yet visually strong.
Solution
Lifeworks Studios took a format-first approach to streamline production across all 8 product films while still giving each product its unique space to shine.
Our creative blueprint:
- Step-by-Step Demonstrations: Each video walked viewers through the product usage with clarity and simplicity.
- Transformation Shots: Showcased powerful Before & After transformations to highlight real results.
- Benefit-Driven Narratives: Instead of hard-sell scripts, we focused on practical advantages.
- CTA Integration: Every video ended with a sharp, branded call to action, guiding users to take the next step.
Credits :
Production House – Lifeworks Studios
Agency – VML, Mumbai
Account Head – Rishabh Ahuja
Executive Producer & Director – Ishan Saxena
DOP – Shlok Naik
Production Team – Lokesh
Offline & Online – Yuvraj Khindri
