Herbalife, in collaboration with their agency partner Dentsu, brought a well-defined vision for the project. Dentsu’s creative team’s direction played a pivotal role in shaping the brand campaign, and ensured each image embodied Herbalife’s values of wellness, vitality, and inclusivity.
Our client sought to create an image library showcasing their brand’s essence. The objective was to produce a versatile, high-quality bank of stills that could be leveraged across diverse marketing channels. Since the brand wanted to work on real life locations and not in studio, the challenge lay in managing a multi-location production spanning two key cities, Delhi & Goa, assembling a large cast, and delivering a polished visual narrative within a demanding timeframe.
INSIGHT
We understood the importance of maintaining diversity and uniqueness in every image. This led to a focus on securing diverse kitchen settings, outdoor locations, gymnasiums and curating a wardrobe that would bring visual variety, and ensuring creative, dynamic compositions. Every detail, from art direction to cast selection and to styling, was aimed at showcasing authenticity while aligning with the brand’s appeal.
SOLUTION
RESULTS
We scouted and secured 10 luxury villas offering a range of kitchen styles to suit various creative briefs. To ensure no two images repeated a location or setup, each space was styled in detail to bring out its distinctive character. A dedicated fashion stylist managed a collection of over 100 costumes, maintaining visual variety and unique looks for each shot. Collaborating with leading casting directors, we screened over 250 talents nationwide to onboard 40+ cast members representing diverse demographics. Our streamlined production involved extensive planning, precise scheduling, and seamless coordination among the creative, technical, and talent teams.
A lifestyle photographer, with a keen eye for detail, ensured that compositions remained fresh and engaging across the entire bank of images. Every element was crafted to create compelling visual stories, avoiding redundancy while maintaining creative consistency.
The Herbalife project was successfully completed, delivering a rich portfolio of over 230 images that met the brand’s diverse marketing needs. By combining thoughtful planning and seamless execution, the production highlighted the brand’s vision while reinforcing its premium appeal. The outcome is a versatile image repository that enhances the brand’s storytelling across platforms.
CREDITS
- Agency – Dentsu, Gurugram
- Client Creative Lead – Manzoor Alam
- Client Servicing – Satyajeet & Rohit Rohella
- Executive Producer – Rishabh Ahuja
- Line Producer – Craig Cranenburgh
- Photographer – Ishan Saxena
- Assistant Photographer – Divyam Goyal
- Cinematographer – Yuvraj Khindri
- Stylist Team : Jaishree Chhabra
- Assistant Stylist : Gurneer Kaur
- Hair & MUA : Sonam Kargaonkar
- Art Director : Riddhi Parekh
- Runner – Bharat